Wetscher

Digital marketing

Challenge

How can a furniture manufacturer establish itself as an opinion leader in the high-end furniture sector through the creation of qualitatively valuable content?

Solution

A comprehensive digital marketing strategy allowed for the implementation of a cohesive and impactful concept. This primarily involved an engaging website design, trend reports, project stories, and the creation of photographic material for exhibitions and projects. With a focus on high-quality content creation, an interactive brand film was produced, inviting viewers on a personal journey with the brand. Furthermore, documentary-style film series were produced, encompassing trend reports from key design events such as Salone del Mobile Milano and the series "The People Behind the Furniture," in which Martin Wetscher met international design luminaries like Patricia Urquiola (Cassina) and Pierro Lissoni (BB Italia).