Immersive video technology lands Vimeo on Fast Company's 2023 Most Innovative Companies list
Vimeo has been named to Fast Company magazine's list of "World's Most Innovative Companies" for the sixth time in the last decade. The company was recognized for its latest achievement, Vimeo Interactive, a suite of interactive tools that enable users to add clickable elements and shopping features to their websites to create the optimal video experience.
Today, 43 % of consumers view interactive videos as more valuable and compelling than traditional videos.
With Vimeo Interactive, the company has already created over 5,500 interactive videos, with an average of three interactive actions per video. Cooking website Food52 and the International Food Policy Research Institute, among others, have used Vimeo to improve their video content and increase engagement. Overall, Vimeo's 2022 revenue increased 11 % year-over-year to $433 million, with growth in the Enterprise division, which also includes Vimeo's Interactive push, increasing 69 %.
“It is an honor to be recognized once again as a company driving innovation through its video platform,” said Ashraf Alkarmi, Chief Product Officer at Vimeo. "We believe video consumption will increasingly evolve from 'lean back' to 'lean forward' experiences and are committed to helping companies create these experiences easily and with the highest quality."
Today, 43 % of consumers view interactive videos as more valuable and compelling than traditional videos. Vimeo therefore offers an interactive video suite that allows anyone to easily add clickable elements, information and personalized actions to their videos. This enables fast and cost-effective delivery of high-quality video content, from interactive shopping videos to self-paced training. Vimeo itself already uses the interactive video functions for its own annual reports.
Source: finance.yahoo.com