What strategies can be employed to develop a digital launch campaign for a recently introduced sustainability brand?


LIEBER WIEDER is dedicated to bringing forth a new era of sustainability. Their brand introduction sought to emphasize a holistic approach, shining a spotlight on distinctive features like the use of natural fibers and their commitment to providing employment opportunities for individuals facing various challenges in the job market. To effectively convey this message, we crafted a comprehensive digital campaign that spanned creation, production, and management across social media, website, advertising, and newsletters. At the heart of this campaign lies an engaging image film, artfully portraying the vision of an ideal working world, as envisioned by LIEBER WIEDER.

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