Wetscher Max
Challenge
How can a furniture store establish itself as a digital pioneer and enhance offline sales through online media?
Solution
A comprehensive package was designed, focusing on complete content production and complemented by social media management. A highlight of this strategy was an extraordinary digital live event, incorporating live music, contests, and various interactive elements for participants. Overall, year-round digital activities were intricately linked, providing customers with ongoing digital touchpoints, which effectively rounded out the positioning of the furniture brand as a live broadcast.
'Sofatalk with Max': Online, live show with entertainment and lots of great offers.
Production in branch
Branding, digital promotion, automated registration mechanism, etc.
Weekly social media posts
Video and photo content production
Digital content production: Specially produced film, photo and animation content that gives the brand a special look