How can a furniture store establish itself as a digital pioneer and enhance offline sales through online media?
A comprehensive package was designed, focusing on complete content production and complemented by social media management. A highlight of this strategy was an extraordinary digital live event, incorporating live music, contests, and various interactive elements for participants. Overall, year-round digital activities were intricately linked, providing customers with ongoing digital touchpoints, which effectively rounded out the positioning of the furniture brand as a live broadcast.