ALPENLÄNDISCHE SPEZIALITÄTEN
challenges
How can a spirits manufacturer present its products to both existing and potential customers, all while motivating them to make direct purchases through the e-commerce website?
Solution
Participants were taken on an integrated digital and interactive live show on the e-commerce website, which showcased the spirits manufacturer from the Alpine region as approachable and traditional. What made it particularly unique was the combination of live tasting, live shopping program, and personal and direct interaction with participants, enabling a virtual shopping experience of a special kind.
Digital, interactive live show - length: 45 minutes
Trailer - Alpine specialties live
Branding, digital promotion, automated registration mechanism, etc.
Production in our studio