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How can a renowned climbing sports brand transition into an outdoor lifestyle brand for the Spring/Summer Collection of 2022?


To effectively realign the climbing sports brand into an outdoor lifestyle brand, the emphasis was placed on evoking a profound sense of liberation. This was achieved by emphasising a deep appreciation for nature, communal experiences within it, the cultivation of friendships, and active engagement in outdoor pursuits. The embodiment of this lifestyle was elegantly presented through cinematic and photographic representations featuring the Spring/Summer Collection of 2022. The entire process, from conceptualisation to production, was seamlessly managed in-house.

Excerpt from the photo production